Where art meets fashion – or what does rock art have to do with fashion?

Late last year, TARA was invited to take part in a fashion event, ‘Where Art Meets Fashion’ where three fashion designers, Deepa Dosaja, Harriet Patrizi and Tim Redo would be showcasing their work. But one might ask what does rock art have to do with a fashion show? There are rock art images in which human figures are dressed or decorated (fashionably) but our participation in the fashion event began as an opportunity to reach out to new audiences and raise awareness of rock art and of our conservation work, but it turned out to be much more: it provided an opportunity to consider rock art in a different light.

rock art meets fashion

Artwork by Mwini

 

As the event started to take shape, the three designers and a contemporary visual artist, Mwini, came to our offices in Karen to learn about rock art and TARA’s work. A lot of our conservation and archiving efforts have been aimed at enabling archaeologists access research material. But through engaging with these artists, we began to consider the value of rock art as part of art history more. After all rock art is the first form of visual art. This shift in thinking also allows us to make rock art relevant to people today in a different way. Rock art served as an inspiration for the artists who interpreted it in their own pieces at the event: a new form of engagement with rock art. Mwini’s work for example, re-interpreted engravings and paintings in classical motifs found around the continent.

rock art meets fashion

Artwork by Mwini

At the event, TARA’s founder, David Coulson gave a speech, and during the whole event rock art images from around the continent were projected. We also had a stand with leaflets on our upcoming safaris and we held a silent auction. All in all, the event was successful; we were encouraged to see the positive reactions of people towards our work.

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